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MARKETING SERVICES
Our marketing services are designed to fit the specific promotional needs of conferences and tradeshows. MPA's focus is on developing the event-marketing plan with cohesive brand development and messaging across all mediums including PR, advertising, direct mail and on-line promotions. In addition, we measure performance through various survey options to ensure the event met the needs of the participants (whether exhibitors or attendees) and improve future events.
Public Relations Management - All successful shows must have the right PR mix. With over 17 years experience we can provide your organization, through our network of PR professionals, recommendations to achieve the optimum results. We also work with your existing agency to support event specific PR requirements.
• Plan and timeline development
• Press releases and media alerts
• Contributed articles
• Press tours
• On-site press room management
Print Advertising
• Develop print ads
• Negotiate advertisement placements in trade magazines & journals
• Negotiate and manage barter agreements with publishers
Direct Mail
• Direct Mail piece development, production and distribution
• Develop and maintain event mail list
• Email notifications (alerts/blasts)
On-line Marketing
• Web site development & maintenance
• Promotional emails
• Banner ad design and placement
• E-newsletter sponsorship negotiation & placement
• Search engine & directory submissions
• Reciprocal web-link programs
Survey Management
• On-site/post conference exhibitor and attendee surveys
• Web based surveys and results
• Mark-sensing surveys (exhibitors, attendees, and workshop participants)
• Report/presentation generation
Promotional Items
Providing everything from pens and shirts to awards and executive memorabilia, MPA coordinates ordering, pricing and delivery of merchandise, gifts & give-aways.
Graphic Design Services - One of the most visible, tangible, and impressionable elements of a conference is the material presented. Our experienced graphic designers provide compelling designs to create a consistent look and feel for conference programs, web sites, proceedings, guides & brochures.
• Advanced & Final Programs
• Event web-sites
• Proceedings
• Call for Papers
• Promotional material & advertisements
• Signs, posters, and banners
• Stationery, letterhead & envelopes